Our Scope

Based in Barbados, the gem of the Caribbean, Market Insight serves the Caribbean region through a network of research associates. Hence we conduct multi-island projects simultaneously for our clients. In addition, for international clients, Market Insight has the capacity to extend into the United States of America, South and Central America and Europe through other very experienced associates.

Our Marketing Philosophy

Our approach to market research is integrated and all encompassing.

Integrated -we view research as the means to provide solutions for decision making and hence it must be consistent with other business areas such as management, finances and human resources if corporate objectives and goals are to be met. Objectives and goals are translated into marketing strategies, which can only be effectively built upon an in-depth understanding of the market environment. All Encompassing - because customers are global and complex, an approach that allows for exploration into their perceptions, motivations and behaviours is essential. It uncovers both the conscious and unconscious factors that drive consumer behaviour and perceptions of products, services and brands.

Our Client Sectors Include

● Advertising Agencies	● Government
● Financial Institutions	● Manufacturing
● Telecommunications	● Education
● Social Services	● Health
● Petroleum & Energy	● Marketing & Promotions
● Retail Sector